News
Threaded With Strength | Women’s Day Campaign
This Women’s Day, Amhara celebrated the spirit of strength x confidence x sisterhood through a powerful campaign featuring four independent, ambitious, and free-spirited women. Coming from diverse walks of life, they...
Threaded With Strength | Women’s Day Campaign
This Women’s Day, Amhara celebrated the spirit of strength x confidence x sisterhood through a powerful campaign featuring four independent, ambitious, and free-spirited women. Coming from diverse walks of life, they...
Precious Ensembles // Rooted in Comfort
Our outfits are not just garments; they are expressions of comfort, heritage and personal identity. This campaign celebrates the deep connection between tradition, individuality, and comfort. It further highlights Amhara’s commitment to...
Precious Ensembles // Rooted in Comfort
Our outfits are not just garments; they are expressions of comfort, heritage and personal identity. This campaign celebrates the deep connection between tradition, individuality, and comfort. It further highlights Amhara’s commitment to...
Types of Chikankari embroidery: White on White ...
Variants of the 6 main stitches | Fabrics used for Chikankari | The traditional process of creating Lucknawi Chikankari garments.
Types of Chikankari embroidery: White on White ...
Variants of the 6 main stitches | Fabrics used for Chikankari | The traditional process of creating Lucknawi Chikankari garments.
