Amhara x Of Two - A Weekend in Jodhpur

Earlier this month, Amhara travelled to Jodhpur for a special pop-up at Of Two Cafe, and the experience felt nothing short of magical. Set against the city’s blue-washed charm, the space became a gentle meeting point for handcrafted Chikankari x Jodhpur’s quiet, thoughtful design sensibility.

A Space That Felt Like Home

Hosting our pop-up at Of Two, felt natural and a seamless extension of our brand. Theircommunity values authenticity, craft and mindful consumption, which aligns deeply with what Amhara stands for.

From the moment we set up, we sensed the warmth of a space that celebrates artistry in its purest form.

Meeting the Jodhpur Community

Over two days, we met customers + local business owners ( some doctors + a food researcher too ) + design lovers who were curious, warm and deeply appreciative of handmade clothing.Many of them had never experienced contemporary Chikankari before and watching their eyes light up at the textures, the color palette, the lightness of the fabric and the hand-embroidered details was incredibly rewarding.

Each conversation reminded us why we do what we do! To bring a centuries-old craft into everyday wardrobes while honouring the artisans who make it possible.

A Successful Pop-Up, Filled With Heart

The turnout exceeded our expectations. Pieces like the Back-Gathers Shirt, the Yoke Co-ord Set and our Baazu Shirt found new homes and hearing customers share how they’d style each piece was a joy.

The Of Two team - Aditi and Juhi, were wonderful collaborators. Thoughtful, effortless and deeply committed to celebrating homegrown brands, they made the entire experience seamless. We’re grateful for their trust and for the space they created for Amhara in Jodhpur.

Beyond Sales - A Story of Shared Values

What made this pop-up special wasn’t just the response or the numbers, it was the energy. Two brands rooted in craft, intention and slow living came together to create a moment that felt meaningful.

For us, it was a reminder that the future of fashion lies in deeper connections : with artisans, with communities, with people who want to wear pieces that carry a story.

Until Next Time, Jodhpur

We left the city feeling inspired, grateful, and full of ideas for what’s next.

Thank you, Jodhpur, for embracing Amhara with so much affection.

And thank you, Of Two, for opening your world to ours.

Here’s to more journeys, more conversations and more spaces where craft can truly shine.