Amhara at Fleagram: Our First Pop-Up @ Hyderabad

There are some milestones that stay with you forever. For us at Amhara, Fleagram Hyderabad was one of them.

Amhara was born with the vision of redefiningChikankari for the modern world. Rooted in the rich legacy of Lucknow and shaped with a contemporary lens, our pieces are designed to be lived in every day. Soft cottons, earthy tones and silhouettes that carry a quiet elegance. But until now, all of that existed only online.

Fleagram gave us the chance to bring Amhara into the real world for the very first time. Our debut pop-up wasn’t just about setting up a stall. It was about meeting you, our community in person. To see people feel the fabrics, admire the Chikankari stitches up close, try on our newly launched accessories and connect with the story behind each piece was a feeling beyond words.

We were humbled by the love and warmth we received at Hyderabad. From customers who took home their first Amhara outfit to conversations with people curious about Chikankari’s craft, every moment reaffirmed why we started this journey. Fleagram became more than an exhibition. It became the beginningof the Amhara Circle in its truest form.

This milestone marks the start of many more such experiences. Amhara is on a journey to take the timeless artistry of Lucknow’s Chikankari to the world and to make it a part of everyday wardrobes everywhere.

If you were with us at Fleagram, thank you for being part of this beginning. If you missed it, don’t worry, this is only the start and we can’t wait to welcome you at the next one.

Here’s to many more milestones, stitched with love!

Here’s a quick round up of our first pop-up : Amhara x Fleagram