News
Amhara, Offline: Two Cities, Many Conversations
For a brand that began online, there is something quite special about watching it come to life in a room. You see the clothes differently. You see the embroidery up...
Amhara, Offline: Two Cities, Many Conversations
For a brand that began online, there is something quite special about watching it come to life in a room. You see the clothes differently. You see the embroidery up...
Threads of becoming | Campaign Philiosphy
A story of transition, craft and quiet evolution. Every collection begins with a question. Our first collection, Rooted in Comfort, asked what it means to feel at home in your...
Threads of becoming | Campaign Philiosphy
A story of transition, craft and quiet evolution. Every collection begins with a question. Our first collection, Rooted in Comfort, asked what it means to feel at home in your...
Amhara Signature Styles
When people think of Chikankari, they often think of heritage. At Amhara, we've always imagined something more. Our vision has never been to recreate the past—it has been to reimagine...
Amhara Signature Styles
When people think of Chikankari, they often think of heritage. At Amhara, we've always imagined something more. Our vision has never been to recreate the past—it has been to reimagine...
Threaded with Independence: Women's Day
Three Writers. Three Choices. Three Ways of Being. They write stories. They write ads. They write poems. And now, they’re writing something else. The lives they chose. This Women’s Day,...
Threaded with Independence: Women's Day
Three Writers. Three Choices. Three Ways of Being. They write stories. They write ads. They write poems. And now, they’re writing something else. The lives they chose. This Women’s Day,...
Amhara Turns One - One Year. One Circle. Many M...
One year ago, Amhara was just a feeling. A quiet longing to see Chikankari beyond traditional silhouettes and occasion wear. A desire to make it more breathable. More everyday. More modern....
Amhara Turns One - One Year. One Circle. Many M...
One year ago, Amhara was just a feeling. A quiet longing to see Chikankari beyond traditional silhouettes and occasion wear. A desire to make it more breathable. More everyday. More modern....
The Cosy Edit 2025 : An Ode to Easy Layering, C...
There’s a quiet comfort that winter brings. The kind that nudges you to slow down, lean into softness and reach for pieces that feel reassuringly familiar. The Cosy Edit 2025 is...
The Cosy Edit 2025 : An Ode to Easy Layering, C...
There’s a quiet comfort that winter brings. The kind that nudges you to slow down, lean into softness and reach for pieces that feel reassuringly familiar. The Cosy Edit 2025 is...
