News
Her Thread, Our Story: An Amhara Mother’s Day T...
Her Thread, Our Story: An Amhara Mother’s Day Tribute This Mother’s Day, Amhara invites you into a story woven delicately across generations. A story not stitched in fabric or thread alone,...
Her Thread, Our Story: An Amhara Mother’s Day T...
Her Thread, Our Story: An Amhara Mother’s Day Tribute This Mother’s Day, Amhara invites you into a story woven delicately across generations. A story not stitched in fabric or thread alone,...
The Amhara Circle: Where Craftsmanship Meets Co...
The Amhara Circle: Where Craftsmanship Meets Community At Amhara, every piece tells a story—a blend of tradition and modernity, where each stitch carries the essence of our roots. Our Amhara...
The Amhara Circle: Where Craftsmanship Meets Co...
The Amhara Circle: Where Craftsmanship Meets Community At Amhara, every piece tells a story—a blend of tradition and modernity, where each stitch carries the essence of our roots. Our Amhara...
Breeze & Bloom | Light as Air, Moving with You
As the sun climbs higher and the days stretch longer, summer calls for a wardrobe that flows with ease. Enter Breeze & Bloom—Amhara’s latest campaign, inspired by the effortless elegance...
Breeze & Bloom | Light as Air, Moving with You
As the sun climbs higher and the days stretch longer, summer calls for a wardrobe that flows with ease. Enter Breeze & Bloom—Amhara’s latest campaign, inspired by the effortless elegance...
Threaded With Strength | Women’s Day Campaign
This Women’s Day, Amhara celebrated the spirit of strength x confidence x sisterhood through a powerful campaign featuring four independent, ambitious, and free-spirited women. Coming from diverse walks of life, they...
Threaded With Strength | Women’s Day Campaign
This Women’s Day, Amhara celebrated the spirit of strength x confidence x sisterhood through a powerful campaign featuring four independent, ambitious, and free-spirited women. Coming from diverse walks of life, they...
Precious Ensembles // Rooted in Comfort
Our outfits are not just garments; they are expressions of comfort, heritage and personal identity. This campaign celebrates the deep connection between tradition, individuality, and comfort. It further highlights Amhara’s commitment to...
Precious Ensembles // Rooted in Comfort
Our outfits are not just garments; they are expressions of comfort, heritage and personal identity. This campaign celebrates the deep connection between tradition, individuality, and comfort. It further highlights Amhara’s commitment to...
Types of Chikankari embroidery: White on White ...
Variants of the 6 main stitches | Fabrics used for Chikankari | The traditional process of creating Lucknawi Chikankari garments.
Types of Chikankari embroidery: White on White ...
Variants of the 6 main stitches | Fabrics used for Chikankari | The traditional process of creating Lucknawi Chikankari garments.
