Rooted in Comfort 2.0: Everyday Style, Redefined with Craft

Comfort is not a trend, it’s a way of life. And at Amhara, we’ve taken it a step further with Rooted in Comfort 2.0, a collection that pairs ease with elegance, softness with structure and everyday silhouettes with timeless hand embroidery.

Think fluid shirts, feminine dresses and thoughtful accessories, all handcrafted in small batches and embroidered by artisans in Lucknow, the origin of Chikankari.

Shirts – Your Everyday Shirt. Made Extraordinary.

We’ve reimagined the classic shirt for a modern wardrobe. Easy to style, flattering to wear and unlike anything you’ll find in a fast-fashion rack.

Why you’ll love it:

• Made in uncommon shades like terrarosa, slate grey, butter yellow, mocha brown and blush lavender.
• Drop shoulders and balloon sleeves for a relaxed yet chic fit.
• Hand-embroidered details with back-gathers that make the everyday feel elevated.

Wear it your way!

~ With denim for coffee runs, tucked into trousers for work or layered for travel days.

Dresses – The Everyday Amhara Dress. Fluid. Feminine. Forever.

The dresses in Rooted in Comfort 2.0 are all about movement, softness and strength because comfort and confidence should always go hand in hand.

What makes them special:

• Effortless silhouettes in wrap styles and A-lines.
• Colors that soothe: earth tones, soft pastels and moody neutrals.
• Chikankari embroidery that adds a whisper of luxury without taking away ease.

These are forever dresses, because true style never rushes, and neither do we.

Accessories – Your Essentials. Hand-Embroidered.

Complete the look with accessories that are anything but basic. Our Chikankari Tote and Spectacle Case are designed for everyday utility but crafted like heirlooms.

• Spacious yet sophisticated.
• Detailed with embroidery that feels personal and precious.
• Produced in small batches to keep every piece as rare as it is refined.

Rooted in Comfort 2.0 is a commitment to ease, elegance and authenticity. Made slow, worn often, loved forever.

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