Breeze & Bloom | Light as Air, Moving with You

As the sun climbs higher and the days stretch longer, summer calls for a wardrobe that flows with ease. Enter Breeze & Bloom—Amhara’s latest campaign, inspired by the effortless elegance of Chikankari and the spirit of a season that’s all about movement, comfort, and self-expression.

Effortless Elegance, Uncompromised Comfort

Chikankari has always been about delicate craftsmanship and understated beauty. With Breeze & Bloom, we bring this timeless art into the modern day—in airy silhouettes and breathable fabrics that move with you. From relaxed dresses to flowy co-ords, each piece is designed to let you feel as good as you look.

Designed for the Rhythm of Summer of 25!

Whether you’re strolling through sunlit streets, escaping to a coastal retreat, or simply embracing slow, golden afternoons, our collection is made to match your rhythm. Crafted in natural, lightweight fabrics, every stitch speaks of freedom—freedom to move, to breathe, and to express yourself effortlessly.

A Celebration of You

At the heart of Breeze & Bloom is the belief that style should never come at the cost of comfort. This collection is for the woman who dances to her own beat, who finds beauty in simplicity, and who moves through life with grace and confidence.

Summer Starts Now—With a Special Treat for the Amhara Circle

To welcome the season, we’re offering flat 20% off on all styles from April 4th-6th, because summer styling should be as easy as a warm breeze.

Let’s make this a #SummerInAmhara—light, effortless and uniquely yours.